Seneca
Nothing unnecessary.
Concentrated solid personal care. Salon-grade formulas stripped of the water, the plastic, and the waste.
Join the waitlist
Your shampoo is eighty percent water, shipped in plastic that will outlive you. We kept only what works and stripped away everything else.
The Bar
Salon-grade. Solid form.
Surfactant-based, not soap. Concentrated formulas that lather and cleanse like the bottle you're replacing. One bar outlasts two to three of them.
80g
Per bar
60+
Washes
0
Plastic
The Tin
Aluminium. Drainage grate. Permanent.
Not packaging. A home for your bar. The perforated grate keeps it dry between uses. When the bar is finished, you refill. The tin remains.
∞
Reusable
100%
Recyclable
552M
Bottles trashed yearly in the US
80%
Of liquid shampoo is water
2–3×
More washes per Seneca bar
Launch collection
The Essentials
S
The Strip
Clarifying Shampoo
Deep clean.
$16
S
The Drench
Moisturising Shampoo
Deep hydration.
$16
S
The Coat
Conditioner Bar
Creamy transfer. No residue.
$18
How it works
The ritual is simple.
01
Wet
Two seconds under water. It's concentrated — a little goes far.
02
Lather
Three to four passes across the scalp. Salon-grade foam builds instantly.
03
Return
Back in the tin. The grate keeps it dry. No mush, no waste.
The philosophy
"It is not that we have a short time to live, but that we waste a great deal of it."
— Seneca, 4 BC – 65 AD
Named after the Stoic philosopher who believed the good life comes from removing the unnecessary. We applied his principle to your bathroom.
Join the waitlist
Strip it all back.
Founding members receive 15% off and early access to The Essentials.
VeganCruelty-freeZero plasticSLS-freeConcentrated